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Privacy Policy Relating To Re-targeting and RTB Advertising

This information and the privacy statement below apply to our online advertising and the technology platforms we utilize (Platform Providers), and will be of general interest to Internet users. If you have any questions about this information, please contact us at kenny@apacheoilcompany.com.

Opt Out: To opt-out, simply clear ALL COOKIES from all of your web browsers to remove all cookies inserted into your browsers by this site or any of its partners, affiliates or advertisers you may be forwarded to through various links on this site.

Glossary

Ad Server: An ad server, in general, is responsible for delivering an ad to be shown in a web page. Today, communications may be sent to several servers in the process of selecting and delivering an ad, which occurs in a matter of milliseconds.
Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve specific advertising on web sites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page, and a tag is a small piece of computer code that is run by the web browser.
Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another. Amongst other things, cookies can help speed up load time of web pages, and display related content, ads or offers. (See the Privacy Statement below for information on how cookies are used on http://Apacheoilcompany.com)
Interest-Based Advertising: Interest-based advertising uses information collected across multiple web sites to predict users’ preferences and to show ads that are most likely to be of interest to those users. For example, if a user visits a travel site, they might see travel related ads on another site. Apacheoilcompany.com offers web users choices with respect to the use of the Apacheoilcompany.com website along with offers, referrals, and platforms sent to for advertising.
PII: Personally Identifiable Information (PII) is information that by itself can be used to identify a specific individual. PII includes such things as name, address, phone number, and email address. Apacheoilcompany.com RTB advertising partners prohibit their customers from providing PII for use on their Platform. (See the Privacy Statement below for more information.)
Non-PII: Non-Personally Identifiable Information is information that cannot by itself be used to identify an individual person. Non-PII includes such things as browser type, operating system, the web address of a web page visited, the time and date a web page was visited, and the web address of the referring page. It may also include the number of times a particular browser has been shown a particular ad, or it may include generic categories indicating inferences that have been made about users’ interests.
Real-Time Bidding: Advertising buyers are able to bid in “real time” for the opportunity to show an online advertisement when a web page is loaded by any given web browser. The winning bidder gets to show their ad in the web page. Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning more about how information is collected online and used:

Apacheoilcompany.com Advertising Platform Providers

At all times, Apacheoilcompany.com may use multiple technology platforms to buy, sell, and deliver online advertising, including interest-based advertising, to you, through display advertising, banner advertising, text message marketing, email marketing, retargeting, real-time bidding and other advertising platforms.

The Platforms utilizing retargeting and real-time bidding are specifically designed to enable advertising through the use of non-PII that may be collected by us and/or our clients, and other advertisers using and or linked to the Platforms, or that all above referenced parties may acquire from other sources, sites and advertising platforms. As described in the Privacy Statement below, Apacheoilcompany.com makes certain uses of the non-PII collected by visitors on this website as well as clients on the retargeting and real-time bidding Platforms, as well as Personally Identifiable Information via other methods such as email marketing, text message marketing, direct mail and other advertising media.

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